Outstanding Properties Deserve Outstanding Marketing
My BSBA (Bachelor of Science in Business Administration) university degree with a Concentration in Marketing, along with the experience of growing a startup business into an INC. 500 Company and receiving a Young Entrepreneur Of The Year Award by age 29 have provided me with a unique business background and skill set from which I apply my business expertise and proven marketing principles on behalf of all my real estate clients.
My approach to real estate marketing has always been to create a strategic selling process for each particular property that best meets my client’s objectives. For any given property, my marketing includes a combination of traditional channels (shown below), along with additional proprietary marketing tools.
Over a dozen years as a top performing Realtor in the State of Hawaii attests to the success and soundness of my approach. On average, I close more than one transaction per week. In fact, according to Hawaii Information Service (Kauai’s Multiple Listing Service) and Hawaii Business Magazine, .
I represent some of the most beautiful properties on Kauai, so my marketing efforts for each listing is carefully crafted, monitored, reviewed, and adjusted over time based on market activity.
Since the customary For Sale yard sign accounts for almost 10% of all residential real estate transactions annually, I make certain all my signage, including Open House signs are well designed, easily read, impeccably maintained, and properly positioned on appropriate properties in accordance with community regulations, and with prior client approval.
Property Flyers & Brochures
My property flyers communicate important information about your property and motivate potential customers to action. They engage and persuade. Either two sided or multi-page, my full-color flyers are another important eye-catching tool I use to market and generate interest in your property.
My website is consumer friendly and easy to navigate for people in the market to buy real estate in a highly desirable tropical destination. I go to great lengths to provide consumers the timely and accurate information they need when doing their home buying research.
Every property I list provides a link to it’s own virtual tour. Running tour hits for each property are easily viewed via tour inventory. Total tour views recently surpassed 3.8 million – that’s a lot of eyeballs watching my virtual tours!
Your listing will also appear on remax.com, and I receive custom alerts via remax.com from people interested and requesting more information from their online remax.com visit. More home shoppers shop on remax.com than any other national real estate franchise website.
Web-based Marketing, Search Engine Optimization, Listing Syndication & Aggregation Sites
I position technology as the cornerstone of marketing your property. I employ a full-time marketing staff who make certain that all my listings get syndicated globally and can be accessed from of sites such as realtor.com (National Association of Realtors), Hawaiian Information Systems (Kauai’s Multiple Listing Service & alohaliving.com), Google, AOL, MSN, zillow.com, Yahoo, craigslist.com, homes.com, trulia.com and literally hundreds of other additional sites, depending on what is property appropriate.
My marketing staff maintains proprietary mailing lists and manage all my direct marketing efforts. Their attention to quality and consistency ensures whatever information is mailed out and shared with consumers is accurate, informative and tastefully executed.
On-island Property Promotion
To promote new property listings, I host a Brokers Open and a Realtors Caravan for previewing and exposure to cooperating sales associates from other realty offices. And if appropriate, I also hold open houses for the public at the property.
My marketing staff purchases and manages all online advertising. These ads include banner, text link, directory, sponsored and affiliate online advertising to target specific, high traffic sites using click & capture technology.
Depending on what is property appropriate, my listings are published in a variety of print media, including trade and consumer publications.
I have advertised in a variety of local display media, for reinforcement and personal branding purposes, driving prospective buyer traffic to your listing via property tours and my personal website.
Worldwide Affiliations & Referrals
I’m affiliated with a number of relocation and corporate management departments which coordinate relocation services for individuals and companies, and broker-to-broker referrals in the USA and abroad. RE/MAX also provides me with one of the largest agent networks for direct referrals (130,000+ agents, 8,600+ offices, in 110+ countries). That’s one of the reasons I affiliate with the #1 real estate brand in the world. Nobody sells more real estate than RE/MAX. (Please also see my Referrals page and Professional Affiliations under the About page).
My marketing staff generates and distributes professionally written, and approved, press releases on appropriate properties.
Typically running 28 or more pages, these full-color, stapled booklets are a portfolio of properties designed to offer a comprehensive introduction to all my current listings. This is another effective marketing tool to assist buyers in finding the right property and to highlight each seller’s property. Updated as needed and printed on-demand, these booklets are published in-house and make an informative take-away piece for buyers to spend time with and browse through. It’s an easy way for them to view a snapshot of recent market activity at all price points located throughout the island; including what just listed, pending sales and recent solds, along with a market report and recent statistics.
Real Estate Offices
Our Kalaheo office on Kauai’s main highway has conveniently served clients since 2007. In 2015, we added a second office in Poipu Beach, located within historic Kiahuna Plantation Resort.
Proprietary Methods & Tools
Not mentioned above are additional proprietary marketing methods and tools that I utilize to aid in accomplishing successful outcomes for my seller clients.
For a more detailed presentation of how I can specifically help you, or to have an in-depth discussion regarding a custom crafted marketing plan for your property and how to get it sold in accordance to your objectives, please contact me directly at or